Patagonia Package Design.

The brand Patagonia is rooted in environmentalism and advocating for public lands is a prominent feature of its identity. My package design for Patagonia is based on these beliefs. The design is meant for limited-time products, and features unique designs and facts about public lands. This design is meant to be bold and simple while remaining aligned with the current aesthetic. I added a QR code to the inside of both boxes that leads the buyer directly to the portion of Patagonia's website called Patagonia Action Works where they can show support for the protection of public lands or any other cause listed.

6-Pack Package Design.

This 6-pack design was created with the intent to represent a form of guerrilla advertising. These 6-pack holders would ideally be in mountain towns or areas where people go camping often and forest fire prevention is of importance. These 6-pack holders are meant to be placed in grocery stores or gas stations in the section where you can create your own 6-pack by mixing and matching different drinks. This is a unique placement of Smokey the Bear meant to grab the attention of consumers and be a healthy reminder to be safe while having a fire.